Did you know that an estimated 5.2 million deaths worldwide were attributable to inadequate fruit and vegetable consumption in 2013 alone?
Source: World Health Organisation
Follow Max MacGillivray and his team as they motorbike from London to Cape Town later this year! En route they will be visiting amazing farms and fresh produce growers to educate kids and their families on great fresh food!
Key supporters
With ongoing childhood obesity and health issues globally, combined with more food businesses looking to sell high margin sugary drinks and snack products to an ever younger audience, we want to make a difference.
Did you know…
- The cost of obesity to the NHS in the UK is £5 billion per year
- Fruit & Veg consumption are critical to tackling type two diabetes
- Obesity is the number 3 global social burden after smoking and war/terrorism
- The UK consumes 240g of fruit and veg a day but the recommendation is 400g
- Children consume up to 85% more fruit and veg when they have fun names or shapes
Great Fruit Adventure
We want to get kids excited and knowledgeable about fresh food, adventure and Africa! Join us and help spread the word to make this change for our next generation.
Can you help...
Max & his team are looking for contacts for inspiring growers in Africa they can visit. They are also looking for assistance for all of their various motorbike, travel and filming requirements as well as key retailers/food suppliers plus media groups to help raise the publicity and the healthy eating aims of the trip. Please get in contact if you can help.
Max talks about the aims of the Great Fruit Adventure trip
Hear Max MacGillivray talk about the aims of “THE GREAT FRUIT ADVENTURE – AFRICA” when he was recently interviewed at The London Produce Show with event stand and trip bikes! Facebook posts Here is one of the first announcements about Pink Lady...
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Fruit World Media write up
Many thanks to Fruit World Media for this great article – The Great Fruit Adventure: A new idea for everybody who is bored by ‘5 a day’ Facebook posts Here is one of the first announcements about Pink Lady getting fully behind Max & Gareth &...
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The London Produce Show
See some of the great supporters we had at The London Produce Show at The Grosvenor last week! Many thanks to them all and all of their support that they have all offered. Facebook posts Here is one of the first announcements about Pink Lady getting fully behind Max...
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What an evening we have just had!
What an evening we have just had! Karting in the dark…well nearly! With over 18 teams attending, the 1 1/2hr race @ Wildtracks was frantic and thrilling with Ivan Walsh and his team coming 1st, followed by the boys from G’s gaining 2nd and Clive Williamson...
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Pink Lady Food Photographer of the Year 2016
Max & Claire MacGillivray had the pleasure of attending the Pink Lady® Food Photographer of the Year – 2016, unveiling yesterday in London. What a great event and congrats to Michelle Toft – Chief Marketing Officer & Andy MacDonald MD of Coregeo...
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The UK Fruit and Veg Congress
Busy today on our stand at “FPJ LIVE – The UK Fruit & Veg Congress” @ The Belfry! See some of the industry names on one of our trips bikes! Facebook posts Here is one of the first announcements about Pink Lady getting fully behind Max &...
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Continuing the fact finding tour of Morocco
Continuing the fact finding tour of Morocco, Max had a trip around the huge fishing Port in Agadir today. Over 500 differing craft are based here with a fluctuating workforce of 3,500-5,000 men including boat/ship manufacturing. Words to describe it – utter...
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Fact finding trip to Morocco
Max MacGillivray has been on a fact finding tour this week in Agadir in Morocco as part of the route planning for the trip later this year. He checked out the Atlas Mountains, the making of the traditional argan oil as well as the fresh produce markets (Souks). He...
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