The Great Fruit Adventure - Africa

The Great Fruit & Veg Adventure began its journey when Max and Gareth set off on two Triumph motorcycles from New Spitalfields Market in London in November 2016…. travelling some 18,000 kilometres, through 18 countries, meeting and greeting over 5,000 school children and experiencing first hand life on fresh produce farms throughout Africa.

2 men, 18 countries, 18,000 km, ONE Mission – meet, learn and educate about fresh produce.  London to Africa – DONE!

We Grow Sunshine!

Enter our drawing competition!

Draw us a mascot for our ‘Great Fruit Adventure’ book series and WIN a signed copy of the book and 6 copies for your school library.

Key supporters

We are raising money for three great charities

Tusk Logo
Marshall Papworth logo
fairtrade logo

You can donate to our great charities via our JustGiving page

Facebook posts

5 days ago

The Great Fruit & Veg Adventure

Oh yes!Guacamole with avocado flavoured crisps?? YES 🥑 ... See MoreSee Less

Oh yes!

2 weeks ago

The Great Fruit & Veg Adventure

Interesting video from our Max MacGillivray at the UK Produce Industry Fair where he interviewed some of the key individuals from the Fresh Produce Sectors 🙂🙂🙂🙂🙂🙂😉

Redfox Executive Selection Ltd
A review of the Produce Industry Fair 2018 where we interview some of the key individuals from the Ag & Fresh Produce Sectors.

So...myself (Max MacGillivray)and my colleague Caroline Crouchman went to the Produce Industry Fair 2018 to see how the show is progressing and filmed some key industry contacts on site. We also review Matt Godfroy's great marketing on his new organic brand creation with assistance from Dom Lane & Matt Seaman.

Click to see the vid with key individuals such as Angie Stuart, Frederick Searle, Matthew Churchill, Gavin Knight, MBA & Wayne Milne. CLICK TO VIEW!

#marketing #business #socialmedia #sales #retail #food #freshproduce
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2 weeks ago

The Great Fruit & Veg Adventure

May be of interest for some of our farmer friends!Farm Manager Required For a Leading Fresh Produce Business – Based West Africa. CLICK LINK TO VIEW FULL DETAILS -

#marketing #business #retail #farming #freshproduce
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May be of interest for some of our farmer friends!

3 weeks ago

The Great Fruit & Veg Adventure

Our Max MacGillivray talks about the mad mad world of bananas. How can a banana be cheaper for the consumer in the UK but more expensive for a consumer from the country it came from?! 😮 One word, retailers... 😐

Redfox Executive Selection Ltd
So, this week we have a look at the issues of banana pricing in the UK...59p for 6 banana's compared to £1.50 for a can of energy well as a missed opportunity to promote fresh produce on the back of a very successful heart age check from BBC.

We also discuss a fresh produce business for sale as per this link -

A senior level commercial role just live -

And a new Crop Protection Specialist role -
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3 weeks ago

The Great Fruit & Veg Adventure

Loving it!Happiness is a stomach full of avo 🥑 ... See MoreSee Less

Loving it!
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Great Fruit Adventure

An amazing initiative to excite kids, their schools and their families to BUY, ENJOY and CONSUME more fresh produce.

With ongoing childhood obesity and health issues globally, combined with more food businesses looking to sell high margin sugary drinks and snack products to an ever younger audience, we want to make a difference.
Did you know…
  • The cost of obesity to the NHS in the UK is £5 billion per year
  • Fruit & Veg consumption are critical to tackling type two diabetes
  • Obesity is the number 3 global social burden after smoking and war/terrorism
  • The UK consumes 240g of fruit and veg a day but the recommendation is 400g
  • Children consume up to 85% more fruit and veg when they have fun names or shapes